Types of Charters

Types of Charters

Corporate - A company purchases all staterooms for a meeting or incentive program and provides those staterooms at no charge to its employees, customers or vendors.   
  • Meetings & Conventions
  • Product Launches
  • Consumer Promotions
  • Incentive Programs
  • Tradeshows
  • Corporate Anniversaries

Affinity or Promotional (Re-Sale - *See Important Note on bottom of our Home Page): An organization charters the ship with the intention to re-sell staterooms to consumers sharing a common interest OR as a general re-sale to non-related consumers.  The client will usually create unique onboard programming and will charge a premium for the exclusive opportunity.  The primary categories of affinity or promotional (Re-Sale) programs are:
  • Music & Entertainment
  • Lifestyle
  • Religious

            Primary components of a successful Re-Sale program

  • Extremely strong affinity or cult-like following
  • Entertainment or charitable component
  • Ability to market to & reach intended audience
  • Excellent fulfillment capabilities